Mar 11

Written by: David Duncan
Wednesday, March 11, 2015 12:43 PM  RssIcon

Creating a digital marketing strategy can be a daunting task and is a complex undertaking, which is why before you know it - and even though you have the best of intentions - things can get messy. Too much of your favourite tactic, not enough of another and you end up with a dogs breakfast.

With that in mind, we have created a video 6 Essential Elements For A Successful Digital Marketing Strategy. With the amount of confusion, noise and sheer choice available in the digital marketing space, it's become increasingly difficult for marketers and businesses to figure out where and how to focus their energy. In the video below, we outline the components that will help your digital strategy cut through the crowd and deliver success.

1. An Engaging, Responsive Website
With more and more people interacting with brands via their smartphones and tablets, it's necessary to ensure you're delivering a consistent and responsive experience across all devices. It should be just as easy for a user to engage with or complete an action on your website, content and social media with their phones as it is their laptop. Don't forget to deliver the best experience possible for your audience, whatever device they are using. 

2. Measured Search Campaigns
We have all heard people say that SEO is dead well that was a good joke, we really had ourselves going there for a second. SEO is alive and well, but perhaps a bit more difficult than in the  past due to an increased number of requirements and that pesky algorithm over at Google that keeps getting better and better. Then again, search marketing isn't just about SEO, so don't forget about the incredible effectiveness of pay-per-click (PPC) campaigns. The key, whether you're doing PPC or SEO, is to track and measure your results so you can maximize the value of your marketing budget.

3. Email Marketing
It's amazing how overlooked and underused email marketing is, even as we move on into 2015. Sending email to your target audience is one of the most effective ways to drive traffic, engagement and conversion. You're missing a huge opportunity, not to mention an integral part of a successful digital marketing strategy, if you haven't implemented email marketing.

4. Add Social to the Mix
Over the last year, we've talked a lot about how vital customer service is to the core of a company or brand. And in our opinion, social media is a space where you can delight your customers with great customer service. Increased social activity also gives a boost to your brand's awareness, and adds credibility and thought leadership to your industry voice. Even though many businesses had a difficult time discerning the utility of social media, they're starting to figure out it isn't just a fad.

5. Complete your message with great Content Marketing
Ah, content marketing - the darling of the digital space for the last few years. With more companies heavily investing in content, there's an increased pressure to plan, organize and deliver magical, content that wins the heart of anybody who reads it. Content is becoming so huge that you really do need to seamlessly plan, collaborate and organize your content marketing agenda to achieve success.

6. Measure, Tweak, Improve
Everything in digital marketing boils down to value. Most companies and brands have tight budgets but expect huge results, and the only way to do that is to always, always, always measure, tweak and improve upon whatever it is you're doing in order to extract maximum value.

If you would like help to create your digital marketing strategy get in touch today, or schedule an appointment or a call with me here

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