Feb 24

Written by: David Duncan
Tuesday, February 24, 2015 2:12 PM  RssIcon

I am often asked "How do I make sure that our web marketing strategy is competitive?"  
We're at the point where the business world is fully intertwined with the digital space, which means it moves at the same breakneck speed as the Internet. The truth, if you're willing to admit it, is that some of your competitors are doing a better job managing their digital presence than you. But that doesn't mean you can't figure out what they're doing, add to it, and get better results, so here's how:  

The 5 steps to take are as follows -
  1. Make sure your site is visible in search, the easiest way is to search Google using some of your keywords and see who is coming up in your local area, you might search for "plumber London" this will provide a good starter list to follow and find out what they have done to be top for those search phrases. There are a number of tools that can be used to find out what they have done to get the good search results. Then decide what you can do to be more competitive.
  2. Look at the top performing AdWord campaigns on Google, this is another important area to review, and it will provide an insight on the keywords that are successfully driving business and what type of adverts are being used.
  3. What keywords are working for others, by combining the information gathered in the first two actions you will be able to decide on the best course of action for your site. If the competition is high you will need an aggressive plan to compete and outrank the competition, or you may be able to focus on different phrases that are easier to rank for and still get great results.
  4. Find out what is the best performing content, once you know the keywords to focus on you will need to create compelling content that will convert browsers into buyers on your web site.
  5. Engage on the social media channels to increase the engagement levels with your prospects. Again check out what the competition is doing, remember if you want to be the best you need to create and implement a plan that will make you stand out.  
When all is said and done, you need to engage with your sales and marketing team to figure out how you can develop a better online presence that the very best of your competition.  

When you consider all of the companies that are working to be the best online you need to understand what they are doing and then implement a better marketing plan with your team. If you would like to schedule a WebScan on your site or have a competitive analysis carried out please get in touch today.

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