Feb 3

Written by: David Duncan
Tuesday, February 03, 2015 4:00 PM  RssIcon

When I am talking at events or running social selling classes, I am often asked why many of the social profiles created are never visited or found by search engines. To get the most value from your social media activities you need to ensure that the social profiles you create are easily found for the keywords that you are targeting. Below are a couple of basic steps you can take in order to add to your digital marketing strategy that will get you results.

Keyword Placement

Place keywords in the important places of your profile or posting. If you are targeting a specific keyword on your website or blog to generate traffic, make sure these same keywords appear in your profile in areas such as titles, headlines, biographical paragraph, description of your business and past positions etc. If you use keywords consistently it allows you to control what searches you are likely to be found for.

Linking Strategy

Always make sure you are linking back to specific pages on your website, so include those links where it makes sense to do so. You should also try to make sure that the actual link page on your website or blog is very descriptive and contains the keywords you are targeting whether that is your name or relevant keywords. My LinkedIn profile contains my name as a part of the URL, and my profile contains many keywords that I wish to be found for http://uk.linkedin.com/in/davidduncan .

Remember that if you visit a prospect and they do a search on your name to get some background information once you have left them, you need to make sure they find excellent relevant content easily. This is where your profiles on LinkedIn, Facebook and other social channels will be found.

Social media profiles offer more ways for potential customers to find you, so make sure you make the most of the opportunity. If you would like a review of your social profiles or strategy remember to get in touch.

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